Preferred: Brand Identity
Through a series of cosmic events, I joined Preferred Real Estate Investments in 2005 as their communications director. Working directly with senior management, I helped reposition and transition the company from real estate development to private equity investment. In the process, we renamed the company Preferred Unlimited, acquired the URL preferred.com, and established a holding company brand structure for the business’s various investments. Currently, Preferred focuses it’s activity on oil and gas industry technology and production.