Head of the Schuylkill Regatta (HOSR)

I worked with HOSR in 2019 to refresh their brand identity in anticipation of their 50th anniversary in 2020. Since 1970, the Regatta has been both a tradition among the highest-caliber rowers in the country, but also a landmark event in the City of Philadelphia. In the spirit of Philadelphia’s roots in rowing, as chronicled by the painter Thomas Eakins, the logo depicts one of his seminal paintings, The Pair-Oared Shell, painted in 1872.


Logo, before and after:

Street banner, 2021. 48″ x 96″

Street banner, 2020. 48″ x 96″

Commemorative Banner, 2020. 24″ x 48″

Trade Advertisement, 2020. 8.5″ x 11″

Event program book, 2021. 8.5″ x 11″