Preferred Unlimited Brand Identity

Through a series of cosmic events, I joined Preferred Real Estate Investments in 2005 as their communications director. Working directly with senior management, I helped reposition and transition the company from real estate development to private equity investment. In the process, we renamed the company Preferred Unlimited, acquired the URL, and established a holding company brand structure for the business’s various investments. Currently, Preferred focuses it’s activity on oil and gas industry technology and production.




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In honor of the launch of Preferred’s brand identity, I had this custom longboard made for the principal, Michael O’Neill, who is an avid surfer. He is also an avid collector, and longboards harken back to the days of early surfing lore.