Preferred Sands
I joined Preferred Real Estate Investments in 2005 as their communications director. Working with senior management, I repositioned and transitioned the company’s brand from real estate development to private equity investment—we branded the “bridge” company Preferred Unlimited. Preferred’s initial investments in the aggregates and minerals industries evolved into an international operating company developing and manufacturing technologically innovative solutions for the oil & gas industry, Preferred Sands. Although Preferred had mostly exited real estate development projects, a focus on people, culture, and vision remained the unwavering force behind the brand.