Preferred Unlimited Website
After joining Preferred Real Estate Investments in 2005 as their communications director, I worked with senior management to reposition and transition the company’s brand from real estate development to private equity investment. In the process, we renamed the company Preferred Unlimited, acquired the URL preferred.com, and built a Flash website (remember Flash?) that focused on Preferred’s people, cuture, and vision. In 2012, the site was updated to reflect their evolution as a provider of innovative products to the oil & gas industry (Preferred Sands). The focus on Preferred’s people, culture, and vision remained the unwavering force behind their brand.
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FOUNDATION & CULTURE
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ACQUISITION FOCUS
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PROJECTS
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NEWS